Monday, December 1, 2008

Be Nice To Your Shareholders

A recent applicant for the share issue received in exchange for his donation a letter dated October 2008 addressed Dear Shareholder which listed the benefits he would receive in exchange for his donation and informed him that some £400,000 had been raised so far and that he was encouraged to buy shares. Oh and by the way it was hoped the share certificate would be with him by Christmas. If this reads like it is a little amateurish , it is. The applicant also purchase shares in the Spanish bank Santander. They replied with a personalised letter correctly dated and full information and of course the share certificate.

Sorry Bluebell, you have to improve your act. The letter that goes out to those investing in our future does not even say thank you.

UPDATE
UP to 31 December this same letter was going out dated October and stating that certificates would be with the purchaser by Christmas ( ie 2009).